Indonesia-Based New Retail Company ‘Fabelio’ Announces US$9 Million Series C1 Funding to Take on IKEA

  • Fabelio is one of Indonesia’s top furniture brands. It has successfully raised US$9 million as part of its ongoing Series C Round, led by AppWorks and MDI Ventures and  Endeavour Catalyst.
  • Funding will be used to accelerate its domestic presence within Indonesia and Southeast Asia, as well as strengthen its technological and supply chain capabilities.
  • Since its launch in 2015, Fabelio has established three offices and 20 experience centres in Indonesia, spearheaded by 82% year-on-year growth in 2019.

Indonesia’s leading new online furniture retailer, Fabelio, announced today that it has successfully raised US$9 million as part of its Series C round, bringing its total funding to more than US$20 million. The first close of the round was led by Taiwanese venture firm, AppWorks, Endeavour Catalyst and Telkom Group-backed MDI Ventures. Existing investor, Aavishkaar Capital also contributed to the fund. This round of financing will further accelerate the development of Fabelio’s supply chain network of logistics hubs and experience centres to support its domestic expansion into new regions and cities within Indonesia such as Java and Bali by November 2020. As part of this latest round, AppWork’s’ Partner, Jessica Liu will be joining Fabelio’s Board of Directors.

“After five years of scaling up and defining the fundamentals of our ‘new retail’ strategy, we are ready to accelerate our growth with this Series C round,” said Marshall Tegar Utoyo, CEO and Co-Founder at Fabelio. “We are grateful to our new investors from AppWorks, Endeavour Catalyst and MDI Ventures for their support and global expertise. Our main focus will be to improve our product categories and improve delivery times. On top of that, we will expand our sphere of influence across Indonesia by opening new warehouses and experience centres in new cities. Additionally, we are seeing more US and Chinese companies are setting up operations in Indonesia, opening up opportunities for global trade and manufacturing. These  market trends, combined with their efforts will enable us to win a larger market share in this exciting US$6.7 billion home furniture market in Indonesia.”

Founded in 2015, Fabelio offers well-crafted and high-quality furniture for the Indonesian market from local designers at attractive prices, offering free same-day delivery services and a 2-year warranty period for all its products. The company also positions itself as a bespoke B2B service for properties, providing a free interior design consultancy for those seeking to furnish homes, office spaces, hotels or restaurants. Since its US$6.5 million Series B fundraise in 2018, Fabelio has experienced exponential growth in Indonesia, boasting three domestic offices and

20 experience centres in strategic areas such as Jabodetabek and Bandung with a headcount of 430 staff. To date, Fabelio has experienced 82% year-on-year growth in customer acquisition, with more than 1,000 B2B projects ranging from residential properties such as houses and apartments, offices to retail brands such as Citraland, BRI and Jakarta MRT. Its product shipments have now reached more than 750 sub-districts throughout Java. Its unit economics have been positive since late 2017 and is on track to target profitability by 2022.

“Over the last couple of years, the trend has been crystal clear: the contribution of online sales in every vertical has been increasing in Indonesia: be it electronics, fashion, groceries or furniture. This trend has been massively accelerated due to the COVID-19 pandemic. In April, we recorded our highest online sales ever with figures surpassing those experienced during Indonesia’s #1 online shopping day Harbolnas on 12/12. The future of e-commerce is brighter than ever, and the simultaneous ramp-up in payments and infrastructure will support this development.” said Christian Sutardi, Co-Founder at Fabelio.

“Fabelio is building a locally relevant furniture brand for a generation of digitally native Indonesians,” said Jessica Liu, Partner at AppWorks. “In just five years, they’ve introduced world-class furniture products that have been adopted by a growing segment of Indonesians and businesses. Their customer-first value shapes a better shopping experience and becomes a category-transforming business. We are excited to join Fabelio on their mission to shape the future of Indonesian’s furniture industry.”

Winston Adi, Head of Investments at MDI Ventures, said, “We are delighted to be part of Fabelio and their stellar leadership team. As businesses are turning digital, it is very important to blur the lines between physical and digital, maintain efficiency with data, and tackle the relevant market with a highly scalable business model to gain the market lead. Fabelio is set in a unique position to check all the boxes as the perfect example to create a digital innovation in the retail industry. We believe with this investment, Fabelio will be able to tap on more business and consumers and have their furniture reachable to every household and business across local and regional markets. MDI will provide continuous support as they continue to bring innovative solutions to the market and execute its long term vision.”

EN Venkat, Partner at Aavishkaar Capital said, “Fabelio has deep networks with artisans and manufacturers from local furniture-making centres in Indonesia. Their tremendous effort in empowering Indonesian Micro-Small Medium Enterprises (MSMEs) are the inspiration behind our involvement in their exciting omnichannel furniture business, we look forward to our continued involvement with Fabelio.”

Fabelio’s primary focus for 2020 will be increasing market share through the hiring of key engineering talent, continued online marketing efforts, product development and operational improvements. It is actively seeking regional investors in Southeast Asia and China to conclude its Series C round by end-2020, enabling Fabelio to deliver on its mission of offering high-quality furniture and outstanding customer service, and in doing so, winning the trust of Indonesian customers. “Our end-goal was always to provide a better customer experience. In the two years, we see ourselves as a home & living destination that can provide our customers with all products and services related to their furnishing and interior needs. A significant portion of the funding will be invested in technology, which includes scaling up our current team of 40 engineers.” added Sutardi.

About Fabelio

Fabelio is an Indonesian-based company engaged in furniture and interior design. Founded on June 1, 2015, it provides a wide variety of furniture for living rooms, dining areas, workspaces and bedrooms. Fabelio also offers interior design services for offices and homes, as well as customised kitchen sets and wardrobe services through Fabelio Projects. Aside from selling their products online, Fabelio has 20 experience centres in the Greater Jakarta and Bandung areas, as well as service coverage to almost all areas of Java, Indonesia.

【If you are a founder working on a startup in SEA, or working with AI / Blockchain, apply to AppWorks Accelerator to join the largest founder community in Greater Southeast Asia.】

WeMo Scooter Closes Multi-million Dollar Series A Round Led by AppWorks

Taiwan’s leading e-scooter sharing startup WeMo Scooter announced that it has successfully closed a multi-million dollar Series A funding round led by AppWorks, its first investment into Taiwan’s burgeoning smart mobility sector.

WeMo Scooter will use this round of financing to continue growing its service coverage for riders in key cities across Taiwan, while also laying the seeds for Southeast Asia expansion. Having now recorded millions of successful rides in Taiwan with its proprietary electric vehicle fleet management system, the company is uniquely positioned to help countries across the region accelerate the transition to smart cities.

In support of its international ambitions, the company plans to use the recently raised funds to further grow its “Internet of Vehicles” (IoV) R&D center in Taiwan, which will look to recruit up to 100 hardware and software engineers over the next 3 years. The company will be looking to substantially enhance its R&D capabilities, recruiting talents with experience in not only front-end/back-end development, but also self-driving technology, vehicle telematics, or machine learning—all dedicated to cultivating the latest advancements in connected mobility from the ground up.

Jeffrey Wu, the founder and CEO of WeMo Scooter says “WeMo has the potential to completely revolutionize transportation. At our core, we’re a technology-driven company, with a strong and open engineering culture offering competitive salaries. Our vision is to become the leading Mobility-as-a-Service (MaaS) provider in Asia, enabling countries across the region to create cleaner, smarter, and more tech-enabled transportation ecosystems of their own. We’re now actively searching for capable talents that can help us achieve that goal.”

WeMo Scooter’s existing IoV technology and experience in big data analytics has been instrumental in creating the most comprehensive and seamless e-scooter sharing network in Taiwan. The company has deployed more than 7,000 e-scooters across Taipei City, New Taipei City, and Kaohsiung City. Its user-friendly app offers convenient features such as digital ID verification and a “quick ride” function, allowing WeMo to quickly scale its operations nationwide, now facilitating roughly 1 million trips per month to both local commuters and international tourists. It’s also the first to introduce various pricing methods to meet rider needs, encompassing per minute and hourly rates, as well as monthly rental plans.

The IoT smart black box integrated in each of its e-scooters was fully developed in-house, and not only helps the company effectively manage its extensive fleet, but also provides valuable operating and environmental data to drive transportation policies and improve rider safety. It can also be embedded into different vehicle types and repurposed for alternative applications such as smart parking or battery management solutions for enterprises.

WeMo Scooter joined AppWorks Accelerator #12 (AW#12) in 2016 in an effort to jumpstart early traction. The company continued to grow and now has additional investments from AppWorks’ funds. Chairman and partner of AppWorks, Jamie Lin says “when the 5G era comes, it will inevitably bring a huge shift to global IoV technologies and industrial development. Since their time in AppWorks Accelerator, WeMo Scooter has demonstrated their strength in R&D technology and smart transportation operations. With our participation in this round, we look forward to not only helping the company solidify its leading position in Taiwan, but also lay the building blocks that will transform WeMo Scooter into a regional and international success story.”

About WeMo Scooter

WeMo Scooter launched in 2016, providing a smarter travel option with an easy to use vehicle sharing service. With the freedom to ride anywhere, anytime, WeMo Scooter’s smart vehicle rental service is the largest and most established in Taiwan. Open around the clock, WeMo’s services can be accessed through the app and rented at multiple public and cooperating parking lots. With live tracking features, 24/7 customer service, and insurance for all users, WeMo takes care of the small things to provide a safe and hassle-free experience for riders.

WeMo Scooter initially established itself in Greater Taipei and later expanded to Kaohsiung in 2019. Each scooter is equipped with an IoT smart black box and multiple data sensors. The data collected can be used in urban transportation reforms such as the road-smoothing project. Smart electric vehicles are able to automatically optimize their services. WeMo is determined to create an innovative rental transportation experience and is committed to leading the industry in Taiwan’s evolution to smart green travel. In 2019, WeMo Scooter launched its IoT smart parking solution, enabling users to enter designated parking lots without the need for cards, cash, or any parking fees. WeMo Scooter also launched the official LINE account service in 2020. Allowing members to register and rent scooters through the LINE app, user experience and day-to-day communications are even more unified.

【If you are a founder working on a startup in SEA, or working with AI / Blockchain, apply to AppWorks Accelerator to join the largest founder community in Greater Southeast Asia.】

台灣新創智慧共享電動機車 WeMo Scooter 宣佈完成 A 輪融資,AppWorks 領投

持續打造領先智慧共享電動機車服務的台灣本土車聯網新創 WeMo Scooter 威摩科技,宣佈完成 A 輪融資,由 AppWorks 之初創投領投,規模達上億元新台幣。

這是 AppWorks 在台灣第一個智慧運輸領域新創投資案,完成本輪融資後, WeMo Scooter 將持續深耕台灣市場,同時啟動海外佈局,將具優勢的電動機車聯網平台經濟營運經驗複製到國際市場,加速台灣廠商佈局全球智慧城市軟硬體供應鏈;即刻啟動車聯網研發中心,並擴大徵才計畫,培育百位以上車聯網軟硬體人才。

台灣每月近百萬騎乘次,車聯網平台經濟創新先行者

成立於 2016 年,WeMo Scooter 以軟、硬體整合研發核心技術,打造亞洲第一個智慧車聯網共享機車服務,運用 App 智慧租借與隨租隨還的便捷模式,在台灣智慧交通領域領先群雄外,更是亞洲共享交通市場的先行者。

WeMo Scooter 提供的共享電動機車服務,營運範圍目前涵蓋台北、新北與高雄市,用戶除一般通勤族更包含國際觀光客,每月可創造近百萬次騎乘次數。為滿足用戶需求,WeMo Scooter 更率先推出有別於傳統分鐘計價的月租與小時短租吃到飽的多元創新計價方式。此外,也開發特約合作停車場供會員免費停車等創新服務,以推動智慧城市生態系。未來 WeMo Scooter 將持續拓展營運範圍及提供智慧出行服務,預計帶動地方交通動能與產業發展。

獨家車聯網智慧控制盒,海外佈局輸出智慧城市移動解決方案

在台灣成功實現第一階段發展後,WeMo Scooter 將繼續運用經驗展開海外佈局,在全球打造智慧城市生活圈:輸出智慧車聯網交通移動解決方案。

WeMo Scooter 利用獨家研發的車聯網智慧控制盒,結合不同交通運具並應用於車隊管理系統平台、智慧停車解決方案與充電管理系統上,WeMo Scooter 將以這幾大應用面向加速發展全球化佈局與海外 B2B 市場。

此外,WeMo Scooter 所有車輛皆裝載多種感測器,將致用於蒐集環境大數據,並應用在建立交通政策模型,進而提升並優化城市智慧化,成為智慧城市發展的最佳夥伴,並持續將車聯網、大數據應用的技術,融入國際智慧城市的生態圈。

WeMo Scooter 創辦人吳昕霈:台灣可以成為全球 MaaS 服務領先者

WeMo Scooter 創辦人暨執行長吳昕霈表示:「WeMo Scooter 擁有改變智慧交通的關鍵技術,不僅可用於共享電動機車,也將與地方政府及硬體廠商共同合作,運用車聯網、大數據搜集等技術,成為提供交通運輸行動服務 (MaaS) 的領先者。」

因應未來重大發展計畫,人才將是 WeMo Scooter 最重要的成長引擎。執行長吳昕霈擁有麥肯錫顧問國際專業經理人視野,共同創辦人暨科技長鄭捷則在智慧車聯網通訊領域累積多年經驗,兩人共同引領 WeMo Scooter 台灣團隊,在科技與物流產業國際經理人團隊奠定的基礎下,期望結合台灣豐沛的軟硬體人才資源,邁向國際市場。

設立車聯網研發中心,3年培育百位軟硬體人才

為達成擴大台灣市場與海外佈局營運目標,WeMo Scooter 同時宣佈,將即刻啟動車聯網研發中心,並擴大徵才計畫,預計 3 年內培植上百位海內、外車聯網軟硬體科技人才;引領台灣在車聯網技術研發深耕與國際產業鏈投資佈局。

WeMo Scooter 於 2016 年加入 AppWorks Accelerator #12 (AW#12) 創業加速器,畢業後持續成長,如今則進一步取得 AppWorks Funds 投資。AppWorks 董事長暨合夥人林之晨表示:「當 5G 時代來臨,勢必為全球車聯網科技與產業發展帶來巨大的典範轉移,從 AppWorks Accelerator 時期,WeMo Scooter 就展現車聯網科技研發與智慧交通營運的實力。現在完成重要的 A 輪募資,計畫啟動國際拓展,優秀、有企圖心的人才,可以在此刻加入 WeMo Scooter,親身參與打造一個區域級、國際級的成功故事。」

【歡迎所有 AI / IoT、Blockchain、佈局東南亞的創業者,加入專為你們服務的 AppWorks Accelerator

HK Marketing Automation Startup Omnichat Moves Into Taiwan and GSEA With US$800K Seed Round Led by AppWorks


Hong Kong-based Alan Chan (left) and Lewis Pong (right) grew conversion rates for e-commerce clients 10x using their proprietary marketing automation software platform, Omnichat. They today announced a US$800k seed round led by AppWorks Ventures.

Hong Kong-based e-commerce messaging platform startup Omnichat today announced it has completed a seed round of US $800,000 (NT$ 24 million), led by AppWorks and other investors including the Aria Group.

Omnichat’s automated cross-platform marketing and customer relations management bots have helped its online merchant customers convert customers by up to 10 times typical rates during the COVID-19 outbreak. 

The seed funds will go towards customer acquisition and expansion in Taiwan, a US$42 billion a year digital economy, and prepare the startup for further expansion in Greater Southeast Asia marketing by moving into Singapore and Malaysia in 2021. Echoing tech developments in 2003, when the spread of SARS boosted the expansion of e-commerce in China and other parts of Asia, Omnichat’s rapid delivery of e-commerce solutions is helping online merchants survive radical pressure on business and stand out as leaders in a fast-growing regional digital economy. 

“Omnichat has an excellent team. They have built marketing automation technologies for online merchants based on their own experience selling things online. That is why their product became so popular so quickly.”Jamie Lin, Chairman and Partner of AppWorks, said. 

Omnichat has brought significant performance growth to e-commerce customers since its inception. The Hong Kong startup has recently worked with well-known Taiwanese e-commerce brands including HH Herbal, TOYSELECT, and international brands like Moët Hennessy. Conversions brought about by the use of an automatic shopping guide produces rates 5 to 10 times the average. 

Across its range of customers, conversion rates using Omnichat platform services are on average three to 7 times higher than those in the overall e-commerce industry. 

During February, two Taiwanese e-commerce merchants selling cosmetics and women’s health care products faced huge spikes in demand for COVID-19-related prevention products. These customer service messages on their websites and social platforms increased by 180% and 250%, respectively. Using Omnichat platform software, these partners were able to fluidly handle these spikes and understand customer motivation and needs through online chat, and quickly convert these interactions into sales.

Omnichat specializes in assisting e-commerce customers through cross-platform marketing, including obtaining lists from Facebook and websites, tracking customer browsing behavior, automatic shopping guides on the website, and Facebook / LINE / WhatsApp retargeting after leaving the site. The startup has a customer service system developed in-house that integrates websites, LINE, Facebook Messenger and WhatsApp customers for clients, turning active community management into higher sales conversion rates.

Developed in Hong Kong, Omnichat is making its mark in Taiwan

Omnichat’s entrepreneurial pursuit comes from the pain points experienced by Hong Kong-born co-founder Alan Chan. In the process of setting up an e-commerce website in Hong Kong, he often found that he could not respond to customers’ inquiries on the website immediately, which led to the regret of missing the order. In 2017, he invested in the development of “real-time website customer service” technology and began his path in software entrepreneurship. 

In 2018, Alan Chan came to Taiwan to join AppWorks Accelerator and became an alumnus of AW #16. With the help of AppWorks, Omnichat has successfully carried out in-depth technical cooperation with a number of store opening platforms: including 91APP, WACA, EasyStore, and Cyberbiz (AW#14). 

All of these early customers have continued technical cooperation with Omnichat, such as membership profile linking, LINE / Messenger / WhatsApp order notification bots, and other functions. 

Alan Chan pointed out his reasons for being optimistic about Taiwan: “Taiwan’s e-commerce culture is popular and its development is very mature. Even small e-commerce companies attach great importance to indicators such as traffic, data analysis, membership management, and marketing conversion rate. They are very much in-line with Omnichat’s characteristics and simple software installation. Omnichat is very suitable for promotion to e-commerce companies,” he said. 

By the end of 2019, Omnichat had 3,600 new customers, of which more than 70% were from Taiwan, a number three times the new customers secured in Hong Kong. 

Omnichat is expected to expand and integrate new communication platforms such as WeChat and Telegram in 2020. Omnichat will launch an “Affiliate Program” in 2020, inviting digital marketing-related companies, agencies, and consultants to collaborate on building more mature and innovative e-commerce industry applications for business.

Hong Kong startup exports its Taiwan market experience to Greater Southeast Asia


The Omnichat growth story highlights an emerging trend in Taiwan and Hong Kong e-commerce and other new ventures. Companies that originate in Hong Kong and SEA are moving to Taiwan to take advantage of the country’s digital economy and to use that experience as a stepping stone into GSEA.

According to statistics, the scale of Taiwan’s e-commerce market has reached US $42.7 billion, and it is the leader in GSEA. It is double the US $21 billion of Indonesia, often considered the leading player in the regional market. Startups from all over the region have come to Taiwan to build out their digital capabilities and use it as a launching pad for pushing further into the region and opening new markets. 

Building on its early success, Omnichat will continue to cultivate the Taiwan market in 2020, and aims to expand into Singapore and Malaysia in 2021. 

Every six months, we recruit talented AI and Blockchain startup founders in Greater Southeast Asia to join our Accelerator. If you would like to join us in our 21st class, follow updates at our AppWorks Accelerator page.

香港行銷機器人新創 Omnichat 完成 2,400 萬種子輪融資 AppWorks 領投,深耕台灣市場

隨著武漢肺炎疫情在亞洲持續升溫,讓新創募資活動大減之際,今日 (3/10) 在香港與台灣兩地的新創圈,傳來久違的好消息。提供業界領先的行銷機器人訂閱服務 (SaaS)、來自香港的新創 Omnichat,在今日宣布完成 2,400 萬新台幣種子輪融資,由 AppWorks 領投,其他投資人則包括 The Aria Group。

正當疫情持續衝擊實體經濟,商業活動加速轉往數位化、線上化、電商化的過程中,AppWorks 看好 Omnichat 在這樣的商業結構轉變中,所展現的成長潛力。AppWorks 董事長暨合夥人林之晨認為,數位典範轉移正在各領域產生廣泛影響,當這波疫情過去,大家將發現,這次將為商業運作帶來巨大且不可逆的結果,那就是傳統模式在過程中的加速萎縮,而新經濟則是順勢接管。林之晨進一步指出:「Omnichat 擁有優秀的團隊,他們根據自己以往作為網路賣家的親身經驗,打造出專為線上商家設計的行銷自動化技術,因此迅速獲得客戶的熱愛。」

在行銷社群化、訊息碎片化的時代,Omnichat 可協助電商客戶進行跨通訊平台的行銷方案,轉換率比電商整體平均高 3 到 7 倍。Omnichat 專攻的跨平台行銷,包括從 Facebook 粉專及官網獲取名單、追蹤顧客瀏覽行為、網站內自動導購、離站後進行 Facebook / LINE / WhatsApp 再行銷,並且擁有自行研發的客服系統,整合網站、LINE、Facebook Messenger、WhatsApp 顧客對話到一個平台,鎖定現代電商需要同時兼顧社群經營、行銷轉換率的需求。 

從香港一路過關斬將,Omnichat 在台灣嶄露頭角

Omnichat 的創業主題,來自共同創辦人陳正達 (圖左) 過往經營電商的痛點。他在香港創辦電商網站的過程中,發現經常因為無法即時回覆顧客在網站上的詢問,直接導致錯失訂單的遺憾,於是在 2017 年投入研發「網站即時客服」技術,開啟了軟體創業之路。

2018 年,陳正達來台加入 AppWorks Accelerator,而後順利完成加速計畫,成為 AW#16 校友。在 AppWorks 協助下,Omnichat 成功與 91APP、WACA、EasyStore、Cyberbiz (AW#14) 等多家台灣、星馬電商開店平台展開深度的技術合作,持續進行技術串接,例如會員資料串聯、LINE / Messenger 訂單通知機器人等功能,讓 Omnichat 持續在台灣居於領先。具有營運電商平台經驗的另一位共同創辦人龐榮林 (圖右),也在隨後加入。

看好台灣市場的發展潛力,Omnichat 正持續深耕這塊市場。陳正達指出:「台灣電商普及,發展也十分成熟,即使是小型電商,也都非常重視流量、數據分析、會員經營、行銷轉換率等指標,非常符合 Omnichat 的特色,加上軟體安裝簡單,很適合推廣給電商使用。」

整體而言,Omnichat 能為電商客戶帶來顯著的業績成長,例如,轉換率比電商整體平均高 3 到 7 倍。截至 2019 年底,Omnichat 在一年內用戶已累積到 3,600 個商家,其中超過七成來自台灣,台灣團隊人數也是香港團隊的 3 倍。包括 HH 草本新淨界、TOYSELECT 拓伊生活、萬年東海模型玩具等台灣知名電商品牌,都是 Omnichat 的客戶,自動導購訊息帶來的轉換率,是過往平均的 5 到 10 倍;此外,Omnichat 的網站客服、自動訊息等功能,可讓電商每一次與顧客的對話,都成為傳遞溫度、延續顧客忠誠度的連結,例如 BONNY & READ、烘焙找材料 (AW#16) 等,也將 Omnichat 作為會員經營的重要工具。

肺炎疫情升溫,Omnichat 協助客戶快速因應

Omnichat 為零售及電商客戶創造的價值,也在這波疫情升溫之際展現。例如,兩家分別銷售藥妝、女性健康商品的台灣電商,相關防疫商品面對突如其來的爆量訂單,兩家來自網站或社群平台的客服訊息在 2 月分別成長了 180% 與 250%,得以順利處理,凸顯出使用 Omnichat 跨平台即時客服的重要性,因為能直接透過與顧客的線上對話,了解購物背後的動機、情境,快速轉為客服的能量,為電商客戶創造其他純聊天機器人廠商無法展現的附加價值。

展望未來,Omnichat 除了預計在 2020 年將擴大整合新通訊平台如 WeChat、Telegram 等,也將在台灣串連電商生態系,開啟聯盟技術合作。從過往的客戶經驗中,Omnichat 發現電商的成功,背後需要整合許多專業領域,包含廣告投放、整合行銷、社群經營、體驗設計,而這些,都是跨平台行銷運轉成功的關鍵。因此,Omnichat 在 2020 年將啟動「聯盟計畫」,邀請更多數位行銷相關的企業、代理商、顧問公司加入,讓「跨平台對話商務」的概念,快速伸展到更多電商領域,打造更成熟、更創新的電商產業應用。

香港新創 + 台灣市場經驗,輸出至大東南亞

對台灣與香港電商、新創圈另一個重要的意義,則是 Omnichat 可望成為少數將「香港新創 + 台灣市場經驗」模式輸出至大東南亞 (東協 + 台灣) 的案例。根據統計,台灣電商市場規模達 427 億美元,在大東南亞居於領先,比第二大的印尼 210 億美元還大一倍,領先且成熟的發展,是孕育各種與電商相關新創的最佳場域。

挾著立足於台灣電商產業的高速成長,Omnichat 在 2020 年將繼續深耕台灣,累積出更完整的經驗曲線與競爭優勢後,預計在 2021 年啟動大東南亞拓展計畫,第一階段鎖定新加坡與馬來西亞兩個國家。不論是對台灣或是香港的新創而言,Omnichat 快速崛起的過程,也因此有更深一層的啟發與示範,因為 Omnichat 代表兩地的創業生態系,有更多一起合作拓展大東南亞市場的可能性。

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