HK Marketing Automation Startup Omnichat Moves Into Taiwan and GSEA With US$800K Seed Round Led by AppWorks


Hong Kong-based Alan Chan (left) and Lewis Pong (right) grew conversion rates for e-commerce clients 10x using their proprietary marketing automation software platform, Omnichat. They today announced a US$800k seed round led by AppWorks Ventures.

Hong Kong-based e-commerce messaging platform startup Omnichat today announced it has completed a seed round of US $800,000 (NT$ 24 million), led by AppWorks and other investors including the Aria Group.

Omnichat’s automated cross-platform marketing and customer relations management bots have helped its online merchant customers convert customers by up to 10 times typical rates during the COVID-19 outbreak. 

The seed funds will go towards customer acquisition and expansion in Taiwan, a US$42 billion a year digital economy, and prepare the startup for further expansion in Greater Southeast Asia marketing by moving into Singapore and Malaysia in 2021. Echoing tech developments in 2003, when the spread of SARS boosted the expansion of e-commerce in China and other parts of Asia, Omnichat’s rapid delivery of e-commerce solutions is helping online merchants survive radical pressure on business and stand out as leaders in a fast-growing regional digital economy. 

“Omnichat has an excellent team. They have built marketing automation technologies for online merchants based on their own experience selling things online. That is why their product became so popular so quickly.”Jamie Lin, Chairman and Partner of AppWorks, said. 

Omnichat has brought significant performance growth to e-commerce customers since its inception. The Hong Kong startup has recently worked with well-known Taiwanese e-commerce brands including HH Herbal, TOYSELECT, and international brands like Moët Hennessy. Conversions brought about by the use of an automatic shopping guide produces rates 5 to 10 times the average. 

Across its range of customers, conversion rates using Omnichat platform services are on average three to 7 times higher than those in the overall e-commerce industry. 

During February, two Taiwanese e-commerce merchants selling cosmetics and women’s health care products faced huge spikes in demand for COVID-19-related prevention products. These customer service messages on their websites and social platforms increased by 180% and 250%, respectively. Using Omnichat platform software, these partners were able to fluidly handle these spikes and understand customer motivation and needs through online chat, and quickly convert these interactions into sales.

Omnichat specializes in assisting e-commerce customers through cross-platform marketing, including obtaining lists from Facebook and websites, tracking customer browsing behavior, automatic shopping guides on the website, and Facebook / LINE / WhatsApp retargeting after leaving the site. The startup has a customer service system developed in-house that integrates websites, LINE, Facebook Messenger and WhatsApp customers for clients, turning active community management into higher sales conversion rates.

Developed in Hong Kong, Omnichat is making its mark in Taiwan

Omnichat’s entrepreneurial pursuit comes from the pain points experienced by Hong Kong-born co-founder Alan Chan. In the process of setting up an e-commerce website in Hong Kong, he often found that he could not respond to customers’ inquiries on the website immediately, which led to the regret of missing the order. In 2017, he invested in the development of “real-time website customer service” technology and began his path in software entrepreneurship. 

In 2018, Alan Chan came to Taiwan to join AppWorks Accelerator and became an alumnus of AW #16. With the help of AppWorks, Omnichat has successfully carried out in-depth technical cooperation with a number of store opening platforms: including 91APP, WACA, EasyStore, and Cyberbiz (AW#14). 

All of these early customers have continued technical cooperation with Omnichat, such as membership profile linking, LINE / Messenger / WhatsApp order notification bots, and other functions. 

Alan Chan pointed out his reasons for being optimistic about Taiwan: “Taiwan’s e-commerce culture is popular and its development is very mature. Even small e-commerce companies attach great importance to indicators such as traffic, data analysis, membership management, and marketing conversion rate. They are very much in-line with Omnichat’s characteristics and simple software installation. Omnichat is very suitable for promotion to e-commerce companies,” he said. 

By the end of 2019, Omnichat had 3,600 new customers, of which more than 70% were from Taiwan, a number three times the new customers secured in Hong Kong. 

Omnichat is expected to expand and integrate new communication platforms such as WeChat and Telegram in 2020. Omnichat will launch an “Affiliate Program” in 2020, inviting digital marketing-related companies, agencies, and consultants to collaborate on building more mature and innovative e-commerce industry applications for business.

Hong Kong startup exports its Taiwan market experience to Greater Southeast Asia


The Omnichat growth story highlights an emerging trend in Taiwan and Hong Kong e-commerce and other new ventures. Companies that originate in Hong Kong and SEA are moving to Taiwan to take advantage of the country’s digital economy and to use that experience as a stepping stone into GSEA.

According to statistics, the scale of Taiwan’s e-commerce market has reached US $42.7 billion, and it is the leader in GSEA. It is double the US $21 billion of Indonesia, often considered the leading player in the regional market. Startups from all over the region have come to Taiwan to build out their digital capabilities and use it as a launching pad for pushing further into the region and opening new markets. 

Building on its early success, Omnichat will continue to cultivate the Taiwan market in 2020, and aims to expand into Singapore and Malaysia in 2021. 

Every six months, we recruit talented AI and Blockchain startup founders in Greater Southeast Asia to join our Accelerator. If you would like to join us in our 21st class, follow updates at our AppWorks Accelerator page.

香港行銷機器人新創 Omnichat 完成 2,400 萬種子輪融資 AppWorks 領投,深耕台灣市場

隨著武漢肺炎疫情在亞洲持續升溫,讓新創募資活動大減之際,今日 (3/10) 在香港與台灣兩地的新創圈,傳來久違的好消息。提供業界領先的行銷機器人訂閱服務 (SaaS)、來自香港的新創 Omnichat,在今日宣布完成 2,400 萬新台幣種子輪融資,由 AppWorks 領投,其他投資人則包括 The Aria Group。

正當疫情持續衝擊實體經濟,商業活動加速轉往數位化、線上化、電商化的過程中,AppWorks 看好 Omnichat 在這樣的商業結構轉變中,所展現的成長潛力。AppWorks 董事長暨合夥人林之晨認為,數位典範轉移正在各領域產生廣泛影響,當這波疫情過去,大家將發現,這次將為商業運作帶來巨大且不可逆的結果,那就是傳統模式在過程中的加速萎縮,而新經濟則是順勢接管。林之晨進一步指出:「Omnichat 擁有優秀的團隊,他們根據自己以往作為網路賣家的親身經驗,打造出專為線上商家設計的行銷自動化技術,因此迅速獲得客戶的熱愛。」

在行銷社群化、訊息碎片化的時代,Omnichat 可協助電商客戶進行跨通訊平台的行銷方案,轉換率比電商整體平均高 3 到 7 倍。Omnichat 專攻的跨平台行銷,包括從 Facebook 粉專及官網獲取名單、追蹤顧客瀏覽行為、網站內自動導購、離站後進行 Facebook / LINE / WhatsApp 再行銷,並且擁有自行研發的客服系統,整合網站、LINE、Facebook Messenger、WhatsApp 顧客對話到一個平台,鎖定現代電商需要同時兼顧社群經營、行銷轉換率的需求。 

從香港一路過關斬將,Omnichat 在台灣嶄露頭角

Omnichat 的創業主題,來自共同創辦人陳正達 (圖左) 過往經營電商的痛點。他在香港創辦電商網站的過程中,發現經常因為無法即時回覆顧客在網站上的詢問,直接導致錯失訂單的遺憾,於是在 2017 年投入研發「網站即時客服」技術,開啟了軟體創業之路。

2018 年,陳正達來台加入 AppWorks Accelerator,而後順利完成加速計畫,成為 AW#16 校友。在 AppWorks 協助下,Omnichat 成功與 91APP、WACA、EasyStore、Cyberbiz (AW#14) 等多家台灣、星馬電商開店平台展開深度的技術合作,持續進行技術串接,例如會員資料串聯、LINE / Messenger 訂單通知機器人等功能,讓 Omnichat 持續在台灣居於領先。具有營運電商平台經驗的另一位共同創辦人龐榮林 (圖右),也在隨後加入。

看好台灣市場的發展潛力,Omnichat 正持續深耕這塊市場。陳正達指出:「台灣電商普及,發展也十分成熟,即使是小型電商,也都非常重視流量、數據分析、會員經營、行銷轉換率等指標,非常符合 Omnichat 的特色,加上軟體安裝簡單,很適合推廣給電商使用。」

整體而言,Omnichat 能為電商客戶帶來顯著的業績成長,例如,轉換率比電商整體平均高 3 到 7 倍。截至 2019 年底,Omnichat 在一年內用戶已累積到 3,600 個商家,其中超過七成來自台灣,台灣團隊人數也是香港團隊的 3 倍。包括 HH 草本新淨界、TOYSELECT 拓伊生活、萬年東海模型玩具等台灣知名電商品牌,都是 Omnichat 的客戶,自動導購訊息帶來的轉換率,是過往平均的 5 到 10 倍;此外,Omnichat 的網站客服、自動訊息等功能,可讓電商每一次與顧客的對話,都成為傳遞溫度、延續顧客忠誠度的連結,例如 BONNY & READ、烘焙找材料 (AW#16) 等,也將 Omnichat 作為會員經營的重要工具。

肺炎疫情升溫,Omnichat 協助客戶快速因應

Omnichat 為零售及電商客戶創造的價值,也在這波疫情升溫之際展現。例如,兩家分別銷售藥妝、女性健康商品的台灣電商,相關防疫商品面對突如其來的爆量訂單,兩家來自網站或社群平台的客服訊息在 2 月分別成長了 180% 與 250%,得以順利處理,凸顯出使用 Omnichat 跨平台即時客服的重要性,因為能直接透過與顧客的線上對話,了解購物背後的動機、情境,快速轉為客服的能量,為電商客戶創造其他純聊天機器人廠商無法展現的附加價值。

展望未來,Omnichat 除了預計在 2020 年將擴大整合新通訊平台如 WeChat、Telegram 等,也將在台灣串連電商生態系,開啟聯盟技術合作。從過往的客戶經驗中,Omnichat 發現電商的成功,背後需要整合許多專業領域,包含廣告投放、整合行銷、社群經營、體驗設計,而這些,都是跨平台行銷運轉成功的關鍵。因此,Omnichat 在 2020 年將啟動「聯盟計畫」,邀請更多數位行銷相關的企業、代理商、顧問公司加入,讓「跨平台對話商務」的概念,快速伸展到更多電商領域,打造更成熟、更創新的電商產業應用。

香港新創 + 台灣市場經驗,輸出至大東南亞

對台灣與香港電商、新創圈另一個重要的意義,則是 Omnichat 可望成為少數將「香港新創 + 台灣市場經驗」模式輸出至大東南亞 (東協 + 台灣) 的案例。根據統計,台灣電商市場規模達 427 億美元,在大東南亞居於領先,比第二大的印尼 210 億美元還大一倍,領先且成熟的發展,是孕育各種與電商相關新創的最佳場域。

挾著立足於台灣電商產業的高速成長,Omnichat 在 2020 年將繼續深耕台灣,累積出更完整的經驗曲線與競爭優勢後,預計在 2021 年啟動大東南亞拓展計畫,第一階段鎖定新加坡與馬來西亞兩個國家。不論是對台灣或是香港的新創而言,Omnichat 快速崛起的過程,也因此有更深一層的啟發與示範,因為 Omnichat 代表兩地的創業生態系,有更多一起合作拓展大東南亞市場的可能性。

【歡迎所有 AI / IoT、Blockchain、來自大東南亞的創業者,加入專為你們服務的 AppWorks Accelerator

Dapper Labs Paves the Way for the Future of Consumer Crypto with New Blockchain and $11M in Additional Funding

Dapper Labs, the company behind CryptoKitties and upcoming projects such as NBA Top Shot, today announced $11M in funding and the development of Flow, a new blockchain built to enable decentralized applications at scale in gaming, culture and entertainment.

The largest investor in the round was Andreessen Horowitz’s crypto fund, with participation from new investors Accomplice, Taiwan’s AppWorks, Autonomous Partners, and Warner Music Group, as well as existing investors Union Square Ventures, Venrock, Digital Currency Group, Animoca Brands, SV Angel, Version One, and CoinFund, among others. Angel investors who participated in this round included Don Mattrick, William Mougayar, James and Glenn Hutchins, Don Mattrick, and Nanon de Gaspe Beaubien-Mattrick.

“For consumers to embrace crypto, we need to stop approaching it as an emerging technology and instead give people products they can use every day,” said Roham Gharegozlou, CEO of Dapper Labs. “After two years of research, we’re excited to unveil Flow, a new blockchain built to support entire ecosystems of apps and games without compromising the values of decentralization. Bitcoin and Ethereum show how crypto can make the world of finance more open and transparent; Flow will do the same for consumers of entertainment and culture.”

With this investment round, Dapper Labs joins forces with the largest accelerator in Asia to introduce important global blockchain technology to the region and engage in AppWorks’ extensive developer community in Southeast Asia and Taiwan. 

Flow is a global network designed to meet the needs of DApp’s massive expansion, so Asia’s market potential cannot be ignored, says Dapper Labs CEO Roham Gharegozlou. 

“Asia has many of the world’s leading consumer technology and game developers, and we want to ensure that Flow meets their needs. Choosing to work with AppWorks not only complies with our long-term vision, it also helps us participate in the huge startup and partner community that is part of Asia’s largest startup accelerator.”

Jessica Liu, the partner at AppWorks who led the team’s investment, pointed out that entertainment and gaming has nearly always brought early adopters to new technologies.  The same principle applies to the current development of blockchain. Asia, she says, is the perfect market for a solid team like Dapper Labs to lead this transformation.  

She says, “We believe that with their methodical approach to blockchain gaming and entertainment development, Dapper Labs will be the best team to push forward new applications for gaming and entertainment on blockchain. They have the best shot at being able to utilize decentralisation in this environment to lower the costs of generating scale and user acquisition in Southeast Asia and Taiwan.”  

Some of the types of experiences Flow will support include: artists or bands using crypto tokens to give music lovers unprecedented new ways to show their fandom; games that reward players for adding value and enable interoperability with assets and identities that users can take across environments; or platforms for sports fans around the world to trade verified, authentic, limited-edition digital memorabilia in real-time. The company will begin its first partnerships with Ubisoft and Warner Music. 

“Warner Music is always searching for new opportunities for our artists and has dedicated itself to exploring emerging technologies to enable these,” said Jeff Bronikowski, SVP, Global Digital Business Development and Head of Innovation and Emerging Technology at Warner Music Group. “When we met with Dapper Labs, they immediately understood our vision so we sought to solidify the partnership through this strategic investment. We are thrilled to be part of their next phase of innovation, and look forward to working alongside them to help identify and capitalize on ground-breaking technologies on our artists’ behalf.”

In addition to the new investment, Dapper Labs is announcing partnerships with leading entertainment publishers to ensure Flow is ready for enterprise-scale use-cases. Ubisoft, well known for developing games like Far Cry, Just Dance and Assassin’s Creed, is advising on Flow, providing valuable industry feedback.

Flow was designed by Dieter Shirley, CTO of Dapper Labs and the technical mind behind CryptoKitties and Ethereum’s ERC-721 standard for non-fungible tokens (NFTs). “The architecture for Flow was inspired by modern CPUs.” Shirley said. “Flow pipelines the work of running a blockchain across four different node types, instead of following the typical approach of requiring all nodes, or ‘miners’, to do everything. This lets us maintain the decentralization needed to make the network trustworthy while achieving the kind of scale needed to serve billions of users.”

“An internet governed by open, trustworthy services has only recently become possible, thanks to advances in blockchain and cryptocurrencies.” said Chris Dixon, General Partner at Andreessen Horowitz. “With Flow, the Dapper Labs team has developed a solution to the problem of scalability without losing decentralization or sharding the network. This means a better environment for application developers and ultimately more network effects that benefit consumers.”

Flow will launch in 2020, in time to support many of the company’s large-scale, consumer-facing entertainment, music, and gaming projects in the works. For more information about Flow, please visit www.buildwithflow.com.

About Dapper Labs

Formed in February 2018, Dapper Labs mission is to make the world more open and trustworthy by introducing consumers to the value of blockchain technology through fun and games. Dapper Labs is the team behind CryptoKitties, one of the first and most successful blockchain applications outside of cryptocurrency, and Dapper, the world’s first publicly available smart wallet. Upcoming Dapper Labs projects include Cheeze Wizards, the world’s first blockchain-based battle royale, NBA Top Shot, a platform created in partnership with the NBA and NBPA, and Flow, a consumer-based blockchain for decentralized applications. With over $40M in financing, notable investors in Dapper Labs include Andreessen Horowitz, Union Square Ventures, Venrock, GV (formerly known as Google Ventures), and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others. For more information on Dapper Labs, visit www.dapperlabs.com.

CryptoKitties 開發商 Dapper Labs 完成 1,100 萬美元募資,AppWorks 首個北美區塊鏈投資案

因開發 CryptoKitties (迷戀貓) 一炮而紅,近期並與 NBA 合作推出區塊鏈收藏品遊戲平台 NBA Top Shot 的加拿大新創 Dapper Labs,於今 (13 日) 宣布,完成最新一輪 1,100 萬美元資金募集,並同時宣布開發可滿足 DApp 擴容、可應用在娛樂與遊戲等領域的區塊鏈公鏈 Flow。

本輪投資由 Andreessen Horowitz 的加密貨幣基金領投,新加入的投資機構包括 Accomplice、AppWorks、Autonomous Partners 和華納音樂集團 (Warner Music Group),以及現有投資機構 Union Square Ventures、Venrock、Digital Currency Group、Animoca Brands、SV Angel、Version One 與 CoinFund 等。本輪的個人投資人則包括 Zynga 前執行長 Don Mattrick、《The Business Blockchain》作者 William Mougayar、James and Glenn Hutchins 與 Nanon de Gaspe Beaubien-Mattrick 等。

Dapper Labs 執行長 Roham Gharegozlou 指出,比特幣與以太坊已經展示了,透過區塊鏈技術讓金融世界更為開放與透明的價值,Flow 則將為消費者在娛樂和文化領域,創造同樣的價值。他說:「若要讓大眾與消費者普遍接受加密貨幣,我們必須停止將區塊鏈、加密貨幣視為新科技的想法,而是將它們當成能為人們提供每天都可以使用的產品。經過兩年的研究,我們很高興推出 Flow,這是一種新的區塊鏈公鏈,可用於支持整個應用程式和遊戲的生態系,但卻不會影響去中心化的價值。」

運用 Flow 可以創造的消費者體驗包括:音樂創作者可以利用加密貨幣,為粉絲提供全新的音樂體驗;遊戲可獎勵玩家充值,並開發讓用戶可跨越虛實環境的身份與資產;針對全球體育迷提供可驗證、官方限量版的數位紀念品即時交易。

華納音樂集團全球數位業務發展資深副總裁暨創新與新興科技總監 Jeff Bronikowski 說:「我們一直在為旗下藝人尋找新機會,並致力探索實現這目標的各種新技術。當我們與 Dapper Labs 會面時,他們立即了解我們的願景,因此我們尋求透過這項策略投資,來鞏固合作關係,並期待與他們一起工作。」

此外,Dapper Labs 還宣布與領先的娛樂發行商建立合作夥伴關係,以確保 Flow 能為企業級運用做好準備。例如,以開發 Far Cry、Just Dance 和 Assassin’s Creed 等遊戲而聞名的 Ubisoft,也正式加入 Flow 的顧問團隊,提供更深入、更有價值的產業建議。

對台灣甚至亞洲區塊鏈產業而言,另一個值得一提的重點,則是 Dapper Labs 正式成為 AppWorks 在區塊鏈領域的第一個北美投資案。

由於 Flow 是針對滿足 DApp 大幅度擴容所需而設計的全球網絡,亞洲的市場潛力,自然不能忽視。Dapper Labs 執行長 Roham Gharegozlou 說:「亞洲擁有許多全球一流的消費性科技與遊戲開發者,我們希望確保 Flow 能滿足他們的需求。選擇與 AppWorks 合作,便是 AppWorks Accelerator 是亞洲最大的創業加速器,不僅符合我們的長期願景,並能協助我們參與其中連結 AppWorks 龐大的創業社群。」

AppWorks 主導這次投資案的合夥人劉侊縈指出,參考過往 Internet 的發展歷史,可發現滿足消費者的娛樂需求,是 Internet 初期最重要、最蓬勃發展的應用之一,類似的歷程,也將發生在區塊鏈的發展上。她說:「Dapper Labs 團隊過往的資歷,已證明他們能用區塊鏈的技術,為全球遊戲產業挹注豐沛的創新能量,期待透過這次的合作案,能為亞洲以及 AppWorks 的新創生態系,串連起 Dapper Labs 的經驗、Flow 的技術以及全球遊戲及娛樂應用的開發社群,一起創造更大的商機與前景。」

Flow 的主要設計者為 Dapper Labs 技術長 Dieter Shirley,他指出:「Flow 的架構,靈感來自多核心 CPU 微處理器。Flow 可依據驗證的不同步驟與功能,分別在四種不同類型的節點分工驗證,而不像典型區塊鏈的驗證,需要所有節點或『礦工』驗證所有步驟。這樣可在確保 Flow 網絡的分散化、可信賴外,同時滿足服務數十億用戶所需的規模與速度。」

Andreessen Horowitz 合夥人 Chris Dixon 指出,由於區塊鏈與加密貨幣技術的進步,直到最近,一個開放、值得信賴的管理網絡才變得有可能。他說:「借助 Flow, Dapper Labs 團隊已經為區塊鏈擴容性的問題,提供了解決方式,同時不會減少整個網絡的去中心化或共識機制,這代表提供給 DApp 開發者更好的環境,以及為消費者創造更有價值的網絡效應。」

Flow 將於 2020 年推出,可支援企業大型、面向大眾消費者有關娛樂、音樂和遊戲的專案。更多有關 Flow 的訊息,歡迎前往:www.buildwithflow.com

關於 Dapper Labs

2018 年 2 月成立,旨在透過娛樂和遊戲,向消費者介紹區塊鏈技術的價值,讓世界變得更加開放和值得信賴。 Dapper Labs 是 CryptoKitties 背後的開發團隊,CryptoKitties 是除了加密貨幣之外,第一個也是最成功的區塊鏈應用之一,Dapper 也是世界上第一個公開發布的智慧錢包。

Dapper Labs 即將推出的服務,包括 Cheeze Wizards (世界第一個基於區塊鏈的 Battle Royale 遊戲)、NBA Top Shot (與 NBA 和 NBPA 合作創建的平台),以及 Flow (一個以服務大量消費者為基礎的區塊鏈公鏈)。 Dapper Labs 目前已完成超過 4,000 萬美元的融資,著名投資者包括 Andreessen Horowitz、Union Square Ventures、Venrock、GV (前身為Google Ventures),以及 Dreamworks、Reddit、Coinbase、Zynga、AngelList 等知名企業的創辦人。 更多有關 Dapper Labs 的資訊,歡迎前往:www.dapperlabs.com

ShopBack 宣布獲得最新一輪 4,500 萬美元的投資

亞太區最大的現金回饋平台 ShopBack 宣布獲得最新一輪 4,500 萬美元的資金挹注,由 EV Growth、美國最大現金回饋網 Ebates, Inc. 領投,其他投資者包括基石創投、EDBI 和 AppWorks 之初創投 等,累積募資總金額已達 8,300 萬美元。本輪資金預計將用於優化購物體驗、深化並拓展數據分析能力,提供客戶個人化推薦及合作電商精準的商業洞察。此外,ShopBack 仍計畫將資金投入關鍵市場的投資與拓展,以增強亞太地區消費者線上、線下購物體驗。

2018 年對 ShopBack 來說是極具代表性及爆炸性成長的一年!訂單和銷售金額同比增長 250%,700 多萬用戶創造了超過 150 萬筆訂單,為超過 2000 個合作夥伴帶來近 10 億美元的銷售金額。

同年,ShopBack也展現了創新商業模式與深化消費者購物體驗的企圖心。除成功將線上現金回饋服務拓展至澳洲,目前涵蓋七個服務據點。為了維持領導地位,並持續推出新服務,也擴大對於技術開發的投資,於台灣和越南成立研發中心。在新加坡,與 Visa 和萬事達卡合作,首次嘗試線下現金回饋模式「ShopBack GO」,幫助探索用餐選擇,達成節省用戶時間以及獲得現金回饋的雙重目的外,也協助餐飲商家分析消費數據,做出更好的商業決策,創造三贏模式。

2016 年 ShopBack正式進軍台灣後,在短短兩年間就獲得不錯的成績,目前台灣合作夥伴涵蓋各大知名電商,ShopBack 不只為消費者帶來創新消費體驗,也成功為合作商家創造亮眼的銷售佳績。消費者可一站網羅包括:綜合性電商、旅遊預訂、時尚美妝、3C家電、美食外送、乘車服務等所有線上購物服務,除了節省用戶時間與金錢外,每次購物都還可以獲得現金回饋,透過這樣的獎勵方式,吸引消費者持續回購並跨類別消費,也為合作電商帶來更多不同面貌的新用戶。

消費者可在 ShopBack 一站網羅包括:綜合性電商、旅遊預訂、時尚美妝、3C家電、美食外送、乘車服務等所有線上購物服務。

ShopBack 台灣區總經理隆章琪表示,電商發展在台灣已經超過 20 年,加上台灣物流、金流發展成熟,消費者對於網路購物的接受度與熟悉度堪稱亞洲區的前段班,電商間的競爭激烈,消費者的購物決策模式複雜,但透過ShopBack跨類別電商平台的銷售方式,除了可以是消費者更快速、方便的購物依據外,同時也能提供電商精準的行銷解決方案。

對消費者來說,跨類別的購買行為提供更方便的購買決策服務;對電商夥伴來說,更有機會接觸到更多不同面向的消費者,而且採取按銷售額付費的模式,合作伙伴只需為成功訂單支付銷售佣金,更可有效協助行銷方案的制定。這樣的商業模式,也能分析用戶跨類別的購買行為,ShopBack 能夠為用戶提供個人化的購物體驗,並為商家合作夥伴提供有針對性和經濟高效的行銷解決方案。

新一輪資金的挹注將為 ShopBack 的創新提供後盾,未來除了致力於優化用戶的購物體驗,同時也為合作夥伴建構更智能的銷售解決方案,不僅能以提供更有效的銷售管道,還可以利用數據協助跨類別交叉銷售,創造更大綜效。

關於 ShopBack

購物現金回饋網 ShopBack 2014 年創立於新加坡,目前服務據點已涵蓋馬來西亞、菲律賓、印尼、泰國、澳洲等地,2016 年正式進軍台灣,只要透過 ShopBack 至合作電商平台上完成交易,就能賺取最高 20% 的現金回饋,讓網路購物還能賺「現金」,而且累積回饋無上限!

ShopBack 目前與台灣超過百間、全球超過千家的知名大型電商合作,合作夥伴包括 PChome24h 購物、Yahoo 奇摩購物中心、樂天市場、淘寶、Agoda 及 Asos 等廣受歡迎的電商平台。