Co-founders of TransTRACK: Anggia Meisesari, CEO (right); Aris Pujud Kumiawan, CTO (left)
From tech lover to tech builder
At the age of 13, Anggia dived into the realm of programming, inspired by her father’s deep love for electronics. Her fascination with computers sparked a keen curiosity, leading her to explore math and programming with enthusiasm. What began as a hobby soon evolved into a passionate pursuit, driving her to study at Bandung Institute of Technology.” Her distinguished academic record earned her lecturer positions at several universities.
Encouraged by an alumnus to apply her research and academic knowledge to real-world problems, Anggia transitioned into the business world. She first served as IT Manager for Champ Resto Group and later co-founded Business Software Solutions (BSS), aiming to digitize Indonesia’s food and beverage sector. Despite BSS’ initial success, the business faced internal challenges and ceased to operate after bootstrapping for nearly a decade.
Devastated but resolute in her quest to make a significant impact through technology, Anggia joined a global fleet management and telematics company as Indonesia Country Manager. Within less than a year, she achieved a remarkable 200% increase in the company’s monthly revenue in Indonesia. Her exceptional leadership garnered the attention of senior management, leading to her relocation to the headquarters in Johannesburg, South Africa to drive even greater impact.
Though determined to foster substantial innovation, Anggia encountered one of the most significant challenges in fleet management and telematics: technology rigidity. Her company, like many conventional providers, offered hardware and software in a bundled package, limiting user choice and cost optimization. Different fleet operators have varying software needs and budget constraints for hardware, which creates obstacles for tailored solutions. Despite her efforts to overcome these technological barriers, Anggia was impeded by the company’s outdated software development models and conservative corporate practices.
Disrupting technology rigidity
To address the pain point, Anggia founded TransTRACK with a view to revolutionizing fleet management and telematics in Indonesia. She led her team to develop a hardware-agnostic software-as-a-service (SaaS) solution through a modularized approach. At the user’s choice, the platform offers real-time location tracking, driver condition monitoring, maintenance alerts, fuel theft detection, and numerous other features that can be paired with the users’ preferred hardware. Additionally, it integrates supply chain management functions including logistics, warehouse management, and insurance.
Anggia’s vision swiftly came to fruition, securing contracts with leading organizations across sectors of logistics, public transportation, plantation and forestry, port and marine, as well as leasing. The TransTRACK team’s agile technology development and rapid execution have enabled effective customization and brought about broader market acceptance. To date, TransTRACK has established a presence in over 130 cities in Indonesia, over 30 cities in Malaysia, and Singapore. Additionally, the minimal churn rate of the SaaS platform highlights its strong product-market fit. Thanks to the flexibility of TransTRACK’s technology, Anggia has finally given birth to a solution that meets the wide array of demand of various fleet operators.
Hunger for greater success and impact
With increased import and export cargo volume, tightened safety regulations, and heightened awareness of carbon emissions, the need for modernized fleets is more urgent than ever before. With a vision that extends far beyond Indonesia’s borders, Anggia is driven to prove that Indonesia can produce a globally competitive technology leader. AppWorks firmly believes that Anggia will continue to lead TransTRACK to capitalize on the booming demand and drive further growth.
