Why We Invested: Dennison Bertram and Rafael Solari, the co-founders of Tally

Nearly a decade ago, The DAO on Ethereum introduced Decentralized Autonomous Organizations (DAOs) to the broader public—though infamously through a hack that led to an Ethereum hard fork in 2016. MakerDAO, launched afterward, further showcased DAOs’ potential, sparking a realization that DAOs could empower communities while enabling them to make informed decisions that support the long-term growth of protocols efficiently. While many have long believed DAOs could become a new organizational blueprint, Dennison and Rafael saw an opportunity to accelerate that vision. They joined forces to create Tally—a platform that has evolved into the leading DAO tooling solution, powering over 500 decentralized organizations worldwide. AppWorks is thrilled to share our Series A investment in Tally, and we can’t wait to see how Dennison and Rafael continue to shape the next chapter of governance by many.

Where Humanity and Technology Converge – Dennison Bertram 

Dennison’s life journey has been shaped by a profound intersection of technology and social consciousness, stemming from his upbringing in Buffalo, New York. Born to a civil rights activist mother and a Dutch scientist father, Dennison was immersed in an environment where advocacy and exploration flourished side by side. Computers entered his world at a young age, fueling a curiosity that led him to master microprocessors and build his own machine by age thirteen. This passion for innovation propelled him into the esteemed robotics program at Carnegie Mellon University when he was just sixteen, reflecting his remarkable talent for technical problem-solving. Yet, as he delved deeper into robotics, Dennison felt a pull that extended beyond code and circuitry. Influenced by his mother’s steadfast commitment to social justice, he became increasingly drawn to the complexities of governance, power structures, and communal well-being. His academic path shifted toward political science at the University of Pittsburgh, and later, he ventured abroad to witness firsthand how societies rebuild themselves in post-conflict settings. These formative experiences solidified Dennison’s belief in the transformative power of collective decision-making. After returning to the United States and re-immersing himself in the burgeoning crypto sphere, he met Rafael, and later on together they discovered the idea of decentralized autonomous organizations (DAOs). Dennison immediately grasped their potential to blend transparent governance with cutting-edge technology—an endeavor that resonated with everything his life had been leading toward. In founding Tally, he sought to unify his passions for engineering and social betterment, creating a platform designed to standardize and streamline DAO governance. 

From Silicon Valley Startups to DAO Innovation: Rafael Solari 

Rafael’s path to co-founding Tally can be traced back to his formative years in San Francisco, where technology was practically in his DNA. With a mother involved in Apple and early network startups, and a father at Intel, he grew up surrounded by the energy of the first wave of the internet. Even in middle school, Rafael fantasized about launching his own company—a dream fueled by the infectious excitement of web 1. This passion for creation guided his educational choices: he majored in computer science, immersing himself in subjects like discrete mathematics and game theory, and diving into collaborative programming projects. Outside the classroom, Rafael tested the waters of entrepreneurship through various side ventures, including a campus-winning restaurant recommendation service. Though it never went commercial, it confirmed his love for building products from the ground up.

Post-graduation, Rafael sought out smaller startups in Silicon Valley, believing they would offer a more raw, hands-on approach to learning how businesses are truly built and scaled. From e-commerce to ad-tech, each role gave him an inside view of how dominant platforms like Google, Amazon, and Facebook invariably shaped the competitive landscape. Realizing that these centralized power structures could stifle innovation, Rafael became intrigued by protocols—public, decentralized alternatives that could foster genuinely new business models. His exploration of Bitcoin and Ethereum in 2016 led him to the Crypto NYC coworking space, where he met Dennison. Over countless discussions about governance, stablecoins, and the future of decentralized organizations, their shared vision for a standardized DAO framework took shape. When Compound launched its DAO in 2020, Rafael saw the validation he had been waiting for, and the duo launched Tally to fill the gap in DAO governance tooling.

Tally – The Bedrock and Software Layer for DAOs 

Tally provides essential infrastructure for DAOs, enabling seamless on-chain voting, proposal management, and delegate coordination. As the most comprehensive DAO governance platform in the space, Tally has established itself as the industry leader over the past four years, powering over 7,000 proposals and supporting more than 500 DAOs, including top-tier protocols like Uniswap, Arbitrum, and zkSync. Its deep-rooted expertise in DAO governance and strong relationships with key delegates give Tally a significant advantage in securing partnerships and being recognized as the only credibly neutral service provider in the space. This strategic positioning has fortified Tally’s defensibility, and we firmly believe that Dennison and Rafael can continue scaling its platform to become the default governance solution for DAOs.

But Tally’s ambitions go beyond governance tooling. The ultimate vision is to serve as the software layer for DAOs at every stage of their lifecycle. To achieve this, the team has been rapidly expanding its product suite—most notably with the introduction of The Tally Protocol, a groundbreaking solution that allows DAOs to issue liquid staking versions of their governance tokens while preserving voting power. As DAOs collectively manage billions in treasury assets, governance has become a critical challenge, with low voter participation, governance attacks, and misaligned incentives threatening their sustainability.

The Tally Protocol addresses these fundamental issues by providing DAOs with a mechanism to return value to token holders while maintaining decentralized governance. By aligning incentives, increasing participation, and safeguarding against governance vulnerabilities, Tally is not only solving immediate pain points but also laying the foundation for a more resilient and scalable DAO ecosystem. As the space continues to evolve, Tally remains at the forefront, pioneering the next generation of decentralized governance.

At AppWorks, we invest in founders that combine deep technical expertise with a relentless drive to solve fundamental problems for humanity. Dennison and Rafael’s long-term vision, execution, and commitment to building the most robust DAO infrastructure make them the ideal team to push this transformation forward. As DAOs continue to proliferate and demand better governance, we firmly believe Tally will play a pivotal role in shaping the future of this new form of human organization. That’s why we are excited to back Dennison and Rafael as they take DAO to the next level.

Why We Invested: Teruaki Aso, Founder & CEO of Jiraffe (MAGI)

MAGI, operated by Jiraffe, is Japan’s leading marketplace dedicated to trading card games (TCGs). Founded by Teruaki Aso, MAGI is tapping into a vibrant market valued at approximately US$6 billion worldwide, driven by passionate collectors and players.

Jiraffe, notably, represents AppWorks’ first-ever direct investment into a Japanese startup, highlighting a strategic step into one of most dynamic consumer and entertainment markets as we broaden our support for founders into different Asian locations. This investment bridges Japan and Southeast Asia’s digital ecosystems via Taiwan, combining Japan’s big market and cultural influence with Southeast Asia’s vibrant consumer base, enabling founders from both sides to expand and unlocking substantial long-term growth.

Teruaki Aso’s entrepreneurial journey began early, shaped by youthful curiosity and a passion for digital communities. As a middle school student, Aso managed his first online community site, competing enthusiastically for web traffic and learning firsthand the power of engagement and community-driven platforms. His early fascination with digital connectivity and peer interaction set the foundation for a career built around creating compelling online communities.

While studying at Hitotsubashi University, Aso ventured into his first significant startup project, “Hikakaku!,” a price-comparison platform enabling consumers to find the highest buyback offers from second-hand shops for their used gadgets, which eventually evolved into Jiraffe Inc. when he was just 22. Quickly understanding the dynamics of marketplaces and consumer behaviors, he became adept at navigating and pivoting business models, learning invaluable lessons on liquidity management, customer acquisition, and market positioning.

However, Aso was not content with simply running any marketplace, and aspired for greater ambitions—he meticulously searched for a niche that perfectly balanced unit value, trading frequency, and ease of handling. After extensive experimentation across various categories such as smartphone repair, electronics, sneakers, and general secondhand goods, he set his sights on the trading card game (TCG) market with his team. At 26, Aso launched MAGI, a marketplace specifically designed for TCG enthusiasts, effectively capturing a unique, deeply engaged consumer segment and eventually closed or sold all of his other businesses.

MAGI’s success hinges on its dual-channel strategy, seamlessly integrating online accessibility with physical retail experiences. This hybrid model caters precisely to the consumer demands of Japan’s enthusiastic and highly engaged TCG community. Users can effortlessly search, buy, sell, or trade cards through MAGI’s intuitive online platform or visit physical storefronts for immediate interaction and purchases.

MAGI’s recent international expansion, marked by opening its first store in Taipei, further demonstrates the company’s ambition and potential for global growth. The successful Taipei launch serves as a blueprint for future international expansions, showcasing MAGI’s readiness to scale its uniquely effective TCG marketplace model beyond Japan’s borders.

Looking forward into 2025, by continually expanding its physical presence in Japan and enhancing platform features, refining operational practices, and building stronger relationships within the community, MAGI is well-positioned to consolidate its leadership in the rapidly growing global TCG market.

At AppWorks, we proudly support visionary founders like Teruaki Aso, whose entrepreneurial journey and deep industry insight align seamlessly with our investment ethos. Through this partnership, we aim to propel MAGI towards sustained international growth, fostering one of Asia’s premier interest-based marketplaces to better serve TCG lovers.

Wistron Accelerator FAQ 緯創加速器常見問題回覆 (為 #9 申請團隊準備)

緯創資通與 AppWorks 從 2014 年開始合作,是 AppWorks Fund II、Fund III 的主要股東之一,之後也陸續投資了 MoBagel (AW#16)、 ANIWARE (AW#17)、Authme (AW#18) 與  Aiello (AW#20) 等自 AppWorks Accelerator 畢業的新創校友,雙方有長期的策略合作關係與默契,並於 2021 年 9 月首度啓動緯創垂直加速器,由大東南亞領先的新創加速器 AppWorks 提供營運等核心業務。

計畫申請緯創加速器的新創團隊,也許對本計畫將有更近一步的疑問,因此,我們整理了以下常見問題,希望可以協助創業者從中得到解答。

【Wistron Accelerator #9 現正開放申請中:申請專頁

1. 緯創集團期待藉由加速器與新創達成什麼樣的合作成果?緯創集團可以提供新創什麼幫助?

Wistron Accelerator 可以提供的相關幫助包括: 

a. 緯創集團各企業 / 事業單位高階主管提供產業面的專業建議

這個加速器的最大特色,是由緯創集團各企業與事業單位高階主管擔任 Mentors,加入的新創可直接與 Mentor 們討論合作內容與商業模式,從他們身上,獲得產業最前緣的 Insights,大幅減少新創摸索、試錯與實驗的機會成本。緯創集團參與 Wistron Accelerator 的企業與事業單位如下:

  1. Wistron 緯創資通 (包含 CVC 企業投資辦公室)
  2. Wiwynn 緯穎科技
  3. WNC 啟碁科技
  4. Wistron ITS 緯創軟體
  5. WMT 緯創醫學
  6. WiAdvance 緯謙科技

有與企業合作經驗的創業者都知道,通常高階主管負責策略,而團隊負責執行,因此如果能直接與最高層級溝通,那麼在策略合作聚焦,以及共同發展出新服務、新事業的機會將因此大增。

除此之外,當新創與企業合作時,常遇到的挑戰是,即便新創在本身領域具備一定的專業能力,但面對每一個不同領域的產業、每一家組織規模更大的企業,都是仍有許多需要更深入掌握的軟硬知識與技術。

因此,Wistron Accelerator 在內容設計上,一開始就由高階主管親自上陣,解決上述問題。新創在加速器期間,將與各事業單位負責人進行深度的合作與互動,不只能更深入理解企業真正的需求與計畫、產業 Insight,也能藉此學習如何與企業客戶有效溝通、幫助解決他們的問題。

b. 與緯創集團獨家合作 PoC

做 B2B 生意的新創都知道,因為企業組織與決策流程的關係,要成功推動企業合作,通常需要醞釀比較長的時間,動輒一季、甚至超過半年,都是常有的情形。

為了加速合作的速度,Wistron Accelerator 在時程、進度與合作目標,都經過了精心規劃。參與 Wistron Accelerator 的團隊,以與緯創集團各企業或共同協作 PoC 為目標,過程中 AppWorks 也將全程協助推動 PoC 的討論與實作,以 4 個月的時程安排,驗證最小可行性產品 (MVP),作為新創與緯創集團的協作學習經驗,以及後續合作的評估標準。

2. 緯創集團會從申請加入的新創之中,觀察哪些重點?

當收到創業者提出申請後,結合 AppWorks 輔導創業者的經驗,以及緯創集團的產業專業,我們特別重視引領創業者持續自我精進、排除阻礙的北極星,以及產品的核心技術。以下幾個問題,可幫助創業者思考是否適合加入 Wistron Accelerator:

  • 為什麼要創業?
  • 你希望透過創業解決什麼問題?為什麼?
  • 你已經做了哪些努力來證明你正在解決這些問題?
  • 你所打造的產品,與其它既有的解決方案有什麼不同之處?
  • 你期待藉由與緯創集團的合作得到什麼?你能為緯創集團帶來什麼價值?

3. Wistron Accelerator 要收費嗎?我們現在需要一筆資金,加入就可以被投資嗎?

Wistron Accelerator 是針對創業者完全免費的服務。我們不會向新創團隊收取租金、服務費,也不會要求技術股、選擇權、營收和獲利分成等任何形式的回饋。同時,每一支入選 Wistron Accelerator 的新創團隊,皆會獲得緯創贊助 20 萬新台幣的補助 (不佔股份)。

緯創近幾年的策略投資,已投入超過 100 億新台幣,累計 60 家投資甚或長期經營的對象,更於 2021 年成立了企業創投 (CVC),將積極佈局新創策略投資。因此入選  Wistron Accelerator 的新創,不論在加速器期間,或是加速器應屆計畫結束後,都將有機會與緯創企業創投、所合作的企業與事業單位,進一步討論未來的正式合作或投資機會。

4. 為什麼限定招募來自 AI、物聯網、雲端、資安、教育與醫療科技的創業者?

緯創資通身為全球 ICT 產業領導廠商之一,正積極佈局未來、邁向永續。憑藉堅強的研發及技術創新能力,以及多元化產品發展,將硬體設備結合軟體服務、雲端數據系統,提供技術服務與解決方案,建立新技術產業鏈以及創新平台,大力將事業擴展至教育、企業服務、物聯網及醫療等新領域。

藉由 Wistron Accelerator,緯創集團希望分享其產業經驗與豐富的業界資源,結合新創獨有的解決方案,藉由 PoC 合作,探索新的發展機會,幫助新創測試 B2B 解決方案、擁有緯創集團作為使用者案例。同時,也樂見緯創集團透過加速器期間的合作成果,發展成為下個十年的創新動能。

5. 什麼階段的新創適合申請 Wistron Accelerator?

我們並沒有限定申請團隊的成熟階段,但我們會建議來申請的新創,最好已經有和企業的合作案例,或是至少有 1~2 個 PoC 的合作經驗,將能更善用加速器所規劃的 4 個月時程,並確保在這樣的時間內,能有一定程度的成果產出。

如果你目前仍處於打磨 MVP、尚未和目標客戶接觸的階段,我們會建議你優先專注於打造你的產品,並嘗試接觸幾個目標客戶,搜集意見回饋、調整產品,確認自己想解決的問題以及核心優勢之後,再申請 Wistron Accelerator。

如果你已經有產品雛型,但尚未設立公司,根據我們的經驗,我們會建議你先完成此程序,這將有助於尋找事業夥伴並洽談後續合作。AppWorks 備有專業的會計與法務顧問,可以為創業者團隊提供成立公司過程中,所需要的協助,也有豐富的經驗,能為海外團隊處理落地台灣的手續。

6. 我不是台灣公民,能否幫忙申請簽證?

入選 Wistron Accelerator 的國際創業者,可根據個人的需求與條件,由緯創與 AppWorks 提供協助申請 Entrepreneur Visa 創業家簽證Gold Card 就業金卡Business Visa 商業簽證,讓來自海外的創業者能在台灣專心工作,不需為了簽證問題出境往返。

我們將持續關注台灣政府的最新政策,以確保能提供所有創業者必要的協助。

7. 進駐 Wistron Accelerator 後,是否每週一到五整天都要待在緯創?我們可以遠距參加嗎?

新創並不需要整天待在緯創集團工作,每一家錄取的新創,將與其媒合的事業單位或企業,針對其合作需求,討論必要的會議頻率、工作地點,以及會面方式。

8. 申請書的題目都是英文,用中文寫會不會影響分數?

Wistron Accelerator 的線上申請書共有約 26 個題目,包含團隊、產品、商業模式,與市場分析等眾多面向,非常詳盡,需要花一定的時間與心思填寫。我們希望透過這些題目協助每一個來申請的團隊,釐清自己當下的發展狀態與所需協助。

填寫報名表是一種自我健檢,因為在填寫過程中,創業者必須深入思考自己的產品、市場策略、團隊分工,以及整體產業環境。因此,不管申請與否,我們都建議創業者針對這些問題仔細思考、研究。

我們鼓勵你嘗試以英文作答,但用中文填寫並不會影響評估結果,最重要的是必須清楚表達你想傳達的訊息。另外,我們也鼓勵創辦人 (CEO) 拍攝一段一分鐘的自我介紹影片,讓我們能夠更完整的認識你。

9. 第一階段申請和第二階段申請有何差別?

Wistron Accelerator 的面談與入選採先收先審制度 (Rolling-basis),根據過去的經驗,先繳交申請書的團隊,有較高的入選機率,且能提早知道自己已經入選,有更充裕的時間預先規劃相關事宜。因此,我們會鼓勵創業者在第一階段就填寫申請書,以免到了最後申請截止前夕,競爭變得更加激烈。

希望以上整理能幫助你釐清對 Wistron Accelerator 的諸多疑問。若還有其他需要進一步瞭解的地方,歡迎留言給我們,或是來信至:[email protected],我們將盡量為你解答。

【歡迎所有 AI、物聯網、雲端、資安、教育與醫療科技的創業者,加入 Wistron Accelerator 申請,早鳥輪申請截止日為 2025 年 5 月 13 日】

Wistron Accelerator FAQ (For Founders Applying to Wistron Accelerator #9)

Wistron has been working closely with AppWorks since 2014 and is one of the major limited partners of AppWorks Fund II and Fund III. It also invested in MoBagel (AW#16), ANIWARE (AW#17), Authme (AW#18),  Aiello (AW#20) , and other alumni who have graduated from AppWorks Accelerator. Wistron and AppWorks have been working closely together and have a long-term strategic partnership, and launched the Wistron Accelerator in September 2021. AppWorks, itself a leading accelerator in Greater Southeast Asia, provides core logistics and operations support.

We put together some frequently asked questions for startup teams who still had questions about the Wistron Accelerator program after reading the information on the landing page. If you have similar questions, we hope you can find the answers below.

[Wistron Accelerator #9 is taking applications now!]

1. What outcomes does Wistron Group expect to achieve through the Accelerator program? What kind of support can Wistron Group provide?

Some domain-specific perks include:

a. Access to C-level Mentors from Wistron Group

The most significant value of this accelerator is that the C-levels of different business units at Wistron Group will serve as your Mentors. Startups in the Wistron Accelerator can directly discuss partnerships and business insights with C-level Mentors at Wistron Group, significantly increasing the chance of collaborative success.

The Mentors participating in the Wistron Accelerator are from the following business units:

  1. Wistron Group (including the CVC team)
  2. Wiwynn
  3. WNC 
  4. Wistron ITS 
  5. WMT 
  6. WiAdvance

People who have experience working with enterprises know that the CEO or C-level manager is usually responsible for the strategy, and their team is accountable for execution. Therefore, if you can directly communicate with high-level managers, you may significantly increase the chances of developing a strategic partnership, new services, and new business.

In addition, even though startups already have domain knowledge in their focus area, when facing different industries and large enterprises, there is still much to learn, including both hard and soft skills.

In the Wistron Accelerator program, Mentors take on the role to solve the aforementioned issues. During the accelerator period, startups will have in-depth collaboration and interaction with the heads of the designated business unit. Startups can further understand companies’ needs, plans, and insights, and learn how to work with large corporations effectively.

b. Exclusive PoC collaboration with Wistron Group

Startups running B2B businesses know that it takes a long time to successfully onboard corporate partners because of the different organizational nature and the longer decision-making processes. It’s very common to take a quarter or even more than six months to kick off a collaboration.

Wistron Accelerator has thoughtfully planned the schedule, process, and goals to speed up the collaboration process. The startups participating in the Wistron Accelerator will directly collaborate with Wistron Group to come up with a PoC. During the program, AppWorks will facilitate the discussion and implementation of the PoC. Startups can develop the minimum viable product (MVP) within the four-month timeline and further discuss more in-depth collaboration after the program.

2. What are the important factors you consider when evaluating applications?

The application review process combines AppWorks’ experience in mentoring startups and Wistron’s industry expertise. We are looking for founders who continuously work on themselves and have a clear North Star in their founder journey, which we believe will help founders overcome obstacles and build up the product’s core competitive advantages. 

The following questions can help you think about whether you are suitable to join Wistron Accelerator:

  • Why did you start your business?
  • What problem do you want to solve? Why?
  • What efforts have you made in solving these problems?
  • How is your product different from existing solutions?
  • What do you expect from the collaboration with Wistron Group? What value can you bring to Wistron Group?

3. Is there a charge for the Wistron Accelerator?  If we need capital now, will we receive investment after joining?

Wistron Accelerator is an entirely free service for founders. We will not ask for rent, service fees, or any types of concessions such as stock, options, revenue, or profit-sharing. At the same time, every enrolled startup will receive a NT$200K subsidy from Wistron, which is not in exchange for any shares.

Wistron has been a bullish strategic investor, in recent years investing more than NT$10 billion with a total of 60 companies in their portfolio. In 2021, Wistron established a corporate venture capital (CVC) team and is actively looking into strategic investments. Startups selected for the Wistron Accelerator will have the opportunity to discuss further collaboration or investment with Wistron CVC, business units, or its subsidiaries during and after the program.

4. Why does Wistron Group recruit startups only from AI, IoT, cloud, cyber security, education, and medical technology industries?

Wistron is one of the world’s leading manufacturers in the ICT industry. In recent years, Wistron has been investing in R&D, tech innovation, and diversified product development, and has also seized on the growing trend of cloud applications. They have successfully integrated a multitude of hardware devices, software services, and cloud applications, and offer technical service platforms and solutions. During this time they have also expanded their business to new fields like education, corporate services, IoT, and medical care.

Through the Wistron Accelerator, Wistron Group hopes to share its industry experience and rich resources with startups, and to explore innovative opportunities by working on a PoC together. Wistron Group is happy to be one of the case studies for startups to test their B2B solution. Wistron Group also expects to develop growth opportunities for the next decade through this collaboration.

5. What stage of startups is suitable for the Wistron Accelerator?

We do not have a strict standard on the stage of the startup. But we do recommend startups that have experience working with enterprises or have a few proven PoCs to apply. These startups should be able to better utilize the four-month timeline and can reasonably expect a certain level of results from the program.

If you are still in the MVP stage and have not yet defined your target customers, we would suggest you focus on developing your product first, try to get some initial users, collect feedback, and iterate accordingly. Once you validate the problem you want to solve and know the core advantage of your product, that will be a better time to apply for the Wistron Accelerator.

If you already have a product prototype but have not yet established a company, we recommend that you complete the company setup process first. From our experience, it can help you onboard business partners and initiate collaborations more efficiently. 

AppWorks can provide professional accounting and legal services to help founders set up a company, whether you are from Taiwan or overseas.

6. I am not a citizen of Taiwan. Can you help me get a visa?

Wistron and AppWorks can assist international founders enrolled in the Wistron Accelerator to apply for the Entrepreneur Visa, the employment Gold Card or the Business Visa based on certain conditions. Founders from overseas can concentrate on their work without worrying about visa issues.

7. While participating in the Wistron Accelerator, do we have to stay at Wistron Group’s office all day from Monday to Friday?  Can we participate remotely?

We do not stipulate work locations. Every startup will discuss the meeting frequency, and format with the Mentor on a case-by-case basis.

8. The application questions are written in English. Will writing in Chinese affect the score?

Wistron Accelerator’s application has 26 questions, covering team, product, business model, market analysis, etc. It requires a certain amount of time and effort to fill out. We hope that by this design, we can help every team clarify their current status and the assistance they are looking for.

Filling in the application is like having a health check-up. Founders must think profoundly about their products, market strategies, team and the overall industry environment. Therefore, regardless of if you decide to apply or not, we still recommend you to carefully think about these questions.

We encourage you to answer in English; however, using Chinese will not affect the results. The most important thing is to express your views clearly. Furthermore, we also encourage the founder (CEO) to make a one-minute self-introduction video for us to get to know you better.

9. What is the difference between the first round and final round application?

Wistron Accelerator’s admission is on a rolling basis. Based on previous experience, teams that applied earlier had a higher chance of being selected. They could also know the results earlier to have adequate time to plan for the PoC. Therefore, we encourage founders to apply early to avoid high competition during the final application deadline.

We hope the answers mentioned above can help you clarify any questions about the Wistron Accelerator.

If there are further questions, please send a message to us or write to: [email protected]. We will reply to you as soon as possible.

[Calling founders working on AI, IoT, cloud, cybersecurity, EduTech, and MedTech. The deadline for the Early Bird Round is May 13, 2025]

Why We Invested: Chris Yu and James Shan, Co-founders of SignalPlus

When one thinks about crypto options, most people’s first thought is “why bother with options if perpetual futures have embedded all the leverage we need already?” Our answer is straight forward: perps and options are different instruments, serving related but separate trading needs. Want to bet on volatility? Limit your downside while keeping unlimited upside? Create complex hedging strategies? Options allow you to do all that. And the market agrees – crypto options trading volume hit all-time highs in late 2023, and have continued their ascent throughout 2024. To offer some perspective, while Bitcoin options volume has already tripled its previous peak from the 2021 bull market, perpetual futures volume has yet to surpass its 2021 highs.

Although the promise is there, the ecosystem remains stunted by a number of structural challenges. Owing to its more complex nature, many crypto exchanges and incumbents lack the expertise to build the requisite option trading & risk management tools, leading to inefficient pricing, execution, and fragmented liquidity.  Furthermore, infrastructure shortcomings are exacerbated by the ‘24/7’ nature of crypto markets, putting excessive demands on trading teams around the globe, and significantly raising the entry barrier for aspiring newcomers into the space. This is where SignalPlus has carved out and defined its unique business moat – delivering a turn-key, sophisticated trading & risk management platform, powered by a Wall Street grade pricing engine with AI & automation tools to institutionalize the crypto trading journey. 

A Brotherhood Built on Shared Dreams

Chris and James first crossed paths during a JP Morgan pitch competition at Shanghai Jiao Tong University back in 2007, where they immediately bonded over a shared worldview: life was too short to settle for mediocrity. In their junior year, during China’s golden age of internet entrepreneurship, they almost dropped out of university to chase their first venture. Family pressure kept them in school, but that was just the start of their entrepreneurial journey.

While James went on to build successful ventures in mobile internet and enterprise SaaS, culminating in co-founding a company that reached Series C backing from Temasek and Hillhouse Capital, Chris honed his capital markets expertise at Goldman Sachs and Morgan Stanley. By 2017, Chris had established a consistent and profitable trading career, and was eager to revive his entrepreneurship spirit and began actively brainstorming startup ideas with James. Together they tried their hand at several ventures – a hedge fund, a government tech platform, and an MCN (multi-channel network) business. Although the first attempts didn’t pan out, they hit their stride with the MCN business, successfully generating a trade sale exit. 

Never one to rest on his laurels, Chris immediately sought out his next venture idea, and by 2021 his journey triangulated towards the area of crypto options and their vast structural inefficiencies. Armed with his extensive knowledge of capital markets and confidence in James’ immense product and technical expertise, they joined forces once again with their complementary skill sets to establish the foundational genesis of SignalPlus as the leading options trading technology provider.

What truly sets Chris and James apart is their consistently ambitious vision, while having the proven discipline to  play the long game to see things through. For example, instead of focusing on proprietary trading, the team was steadfast in perfecting their software solutions as a best-in-class offering, while having the wisdom to quickly establish the company as a corroborative partner with the industry’s largest exchanges and trading firms including Binance, Bybit, Deribit, Galaxy, OKX, Paradigm, amongst others.  We saw this same mindset during our due diligence when Chris decided to upgrade their volatility model. Even though he knew it would hurt their numbers right in the middle of fundraising, he went ahead because it was the right thing to do. That’s the kind of founders we love to back – ones who have the courage to make tough calls for the long-term good of their business.

Revolutionizing Crypto Options Through Automation

SignalPlus enables traders to effectively participate in the crypto derivative market through automation, significantly reducing the operational complexity and manpower traditionally required. Their trading dashboard provides sophisticated risk analytics for institutional traders, while their automated market-making bot enables 24/7 liquidity provision without requiring massive teams. Most impressively, they’ve built automated risk management for exotic structured products, playing a crucial role in helping exchanges expand their options offerings. Their technology together with the close partnership with Binance, Bybit, Deribit and OKX have grown the options market 3-4x over the past 2 years. 

The potential impact of SignalPlus extends far beyond crypto. Their automated trading infrastructure represents the future of all financial markets, where AI and automation will increasingly transform how trading is conducted. Chris and James aren’t just building tools for crypto – they’re pioneering the next evolution of trading technology. With their unique combination of institutional expertise and product innovation capabilities, we believe they’re perfectly positioned to lead this transformation.

We’re thrilled to support Chris, James, and the SignalPlus team as they work to democratize access to sophisticated trading capabilities. If you’re a founder working on innovative solutions in fintech, trading infrastructure or AI, we’d love to hear from you.